SOME FAQs ABOUT VIDEO PRODUCTION
Chances are you’ve noticed our increasingly visually-focused, short attention span society and the rise of message delivery via photo & video content (see many a Pew Research Center study). It’s a pretty simple equation:
shorter attention spans + smartphones = a greater need for visual content.
The rise of video on Instagram and Twitter coupled with the Facebook algorithms favoring video content all support the equation. Next step is to decide what type of video you need. GHP can help with that. But whatever the goal, chances are you have some questions about the process. Totally understandable.
WHY SHOULD I USE VIDEO TO GET MY COMPANY'S/NONPROFIT'S MESSAGE OUT?
We’re living in an ever-changing visual environment. Facebook, Instagram, Twitter, YouTube, and e-newsletters make video just a click away. As stated, videos and branded content are more likely to show up in a user's Facebook feed and, therefore, get extremely higher engagement. And according to a Cisco study, IP video traffic will be 82% of all consumer global IP traffic (both business & consumer) by 2022, up from 75% in 2017.
While photos capture 1/200 of a second to tell a story or convey a message, video is a tool that allows the viewer to dive into the story around a subject or brand. It allows a character or problem to be more broadly illustrated. And when done well, it captures the full attention of the viewer and creates emotional investment.
HOW LONG SHOULD MY VIDEO BE?
With shrinking attention spans, you have so little time to hook the viewer. However, quality content still works. Again, it’s not how many people watch it but which people. While short content has higher engagement, sometimes you have to tell the full story. Maybe it can be told in 3 minutes, maybe 30, maybe longer. Keep in mind that a longer piece can be cut up into 'webisodes' and released incrementally, sometimes coinciding with another awareness/marketing campaign.
The possibilities are limitless. Just because society has the attention span of a goldfish (9 seconds), doesn't mean that you have to limit your video project to a few seconds. Content is king! And even if a viewer watched only one second of your organization/company's video, it still increases ad recall and brand awareness according to a 2015 Facebook/Nielsen study. Every second drives value to your brand. We can help you find the right tool.
WHAT IS THE VIDEO PRODUCTION PROCESS WITH GOING HOME PICTURES?
There is no standard boilerplate for this. It is a creative endeavor with its own unique challenges and logistics. Each project has pre-production, production, and post-production stages which vary in time and resources.
We'll have a meeting either via Zoom or in-person to discuss your goals and outline a rough strategy. That information is turned into a draft proposal containing a rough content outline, a breakdown of resources, timeline, and budget estimate. When concept, delivery date, and budget estimates are agreed upon, a more formal contract with firm budget and timeline is provided by GHP. Good, timely communication is paramount to the success of any project. Dependent upon the project we ask for a 50% down payment at that time with the remaining balance due upon final delivery of the video or media elements.
WHAT ARE THE COSTS FOR GHP's VIDEO PRODUCTION SERVICES?
Video production is an investment, albeit a safe one, which pays dividends when done well. There are many factors that go into the production of a video, so price can fluctuate quite a bit from project to project. Due to these factors, we feel it’s unrealistic and misleading to offer an A, B, or C video package. Does your company or nonprofit fit into a standard A, B, or C mold? Didn’t think so. Nor does our approach to video production.
The varying factors include number of shooting days, locations, amount of required editing, use and complexity of graphics, music licensing or composing, video length, and number of videos. Regardless of these factors, you'll find the rates for Going Home Pictures video production to be competitive and fair. We use a pricing structure based upon net worth and whether our clients are a nonprofit or business. Before writing off a video due to assumed cost, let us put together a complimentary proposal for you. There are many options to work with -- or tell us what your budget is, and we'll plug in a solution.